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Actions for Corporate innovation : marketing and strategy
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Corporate innovation : marketing and strategy / Gordon R. Foxall
Author
Foxall, G. R.
Published
New York : St. Martin's Press, 1984.
Physical Description
276 p. : ill. ; 23 cm.
Full Text available online
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Subject(s)
New products
—
Management
Product management
ISBN
0312169957
Note
Includes index.
Bibliography Note
Bibliography: p. 272-274.
View MARC record
| catkey: 1002423