Actions for Advertising Substantiation and the Role of the Federal Trade Commission [electronic resource].

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Advertising Substantiation and the Role of the Federal Trade Commission [electronic resource].

Corporate Author
Library of Congress. Congressional Research Service
Published
[Place of publication not identified] : [publisher not identified], 1982.
Physical Description
34 pages : digital, PDF file
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Summary
Examines the Federal Trade Commission's advertising substantiation program requiring businesses and advertising agencies to have supporting evidence for the claims they make about products. Provides program background, discusses Chairman Miller's concerns, and evaluates program effectiveness in promoting truthful advertising.
Subject(s)
Related Titles
ProQuest U.S. Congressional Research Digital Collection
Note
Record is based on bibliographic data in ProQuest U.S. Congressional Research Digital Collection (last viewed June 2010). Reuse except for individual research requires license from ProQuest, LLC.
CRS Report.
AVAILABLE ONLINE TO AUTHORIZED PSU USERS.
Technical Details
System requirements: PDF reader software.
View MARC record | catkey: 10063685