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Newsjacking : the Urgent Genius of real-time advertising / Grant Hunter and Jon Burkhart

Author
Hunter, Grant
Published
London : Thames & Hudson, 2013.
Physical Description
224 pages : illustrations (chiefly color) ; 29 cm
Additional Creators
Burkhart, Jon (Creative consultant)

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Contents
Catch the wave -- Adopt an editorial mindset -- Plan your spontaneity -- Keep it fresh -- Invent your own event -- Be genuine & relevant -- Create a platform -- Urgent Genius experiments -- Final thoughts -- The 13 UG challenges -- How to be an Urgent Genius -- Urgent Genius is ... -- Go forth and make.
Subject(s)
ISBN
9780500516720
0500516723
Bibliography Note
Includes bibliographical references and index.
Source of Acquisition
Purchased with funds from the Paterno Libraries Endowment (Campus College Libraries); 2013
Endowment Note
Paterno Libraries Endowment (Campus College Libraries)
View MARC record | catkey: 10131640