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Sponsorship : what it is and how to use it / Steve Sleight
Author:
Sleight, Steve
Published:
London ; New York : McGraw-Hill, [1989]
Copyright Date:
©1989
Physical Description:
ix, 294 pages : illustrations ; 24 cm
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Subject(s):
Sports
—
Economic aspects
Sports
—
Public relations
Corporate sponsorship
Marketing
ISBN:
0077070844
Note:
Includes index.
Bibliography Note:
Bibliography: pages 289-291.
View MARC record
| catkey: 1061527