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The email revolution : how to build brands and create real connections / Dr. V.A. Shiva Ayyadurai

Author
Shiva, V. A.
Published
New York : Allworth Publishing, [2013]
Physical Description
xxvii, 226 pages : illustrations ; 25 cm

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Contents
Machine generated contents note: pt. ONE WHAT IS EMAIL? -- ch. 1 Smoke Signals to Email -- ch. 2 Electrified Paper -- ch. 3 The Pulse of Email -- ch. 4 Ten Commandments of Email -- pt. TWO THE POWER OF EMAIL -- ch. 5 Brand Intimacy: Nike and Calvin Klein Style -- ch. 6 George Bush Ain't Dumb -- ch. 7 P&G Goes Neighbor to Neighbor -- ch. 8 Unilever Makes It Personal -- ch. 9 Kennedy and Frist: Smartest Senators in Congress -- ch. 10 Building a Trusted Brand Through Secure Email -- ch. 11 A Complaint Is a Gift -- ch. 12 Watch What You Write -- ch. 13 The Art of Email -- ch. 14 Email for Small and Mid-Market Businesses -- ch. 15 When Oprah and Chopra Meditate on Email -- pt. THREE EMAIL TAKEAWAYS -- ch. 16 10 Reasons Why Email Is Here to Stay -- ch. 17 50 Tips on Using Email.
Subject(s)
ISBN
9781621532637 (alk. paper)
1621532631 (alk. paper)
Note
Includes index.
View MARC record | catkey: 10784072