Buyer decision making / [by] Roger A. Dickinson

Author:: Dickinson, Roger A.
Published:: [Berkeley, Calif.] : Institute of Business and Economic Research, [1967]
Physical Description:: ix, 108 pages : illustrations ; 23 cm.
Additional Creators:: University of California, Berkeley. Graduate School of Business Administration

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At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.

Bibliography Note:

Bibliography: pages 102-108.

View MARC record | catkey: 1081076