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The environment of marketing behavior : selections from the literature / [edited by] Robert J. Holloway [and] Robert S. Hancock
Author:
Holloway, Robert J., ed.
Published:
New York : Wiley, [1969]
Edition:
2d ed.
Physical Description:
x, 442 pages : illustrations ; 26 cm.
Additional Creators:
Hancock, Robert Spencer
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Series:
Wiley marketing series
Subject(s):
Marketing
Consumers
ISBN:
0471407143
Note:
Published in 1974 under title: The environment of marketing management.
Bibliography Note:
Includes bibliographical references.
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| catkey: 1118840