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Marketing theory / [by] John A. Howard
Author
Howard, John A.
Published
Boston : Allyn and Bacon, 1965.
Physical Description
x,212 pages ; 22 cm
Full Text available online
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Subject(s)
Marketing
Note
"Portions originally published under the title Marketing; executive and buyer behavior".
Bibliography Note
Bibliography: pages 191-208.
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| catkey: 1120878