Export to Refworks Export to EndNote Email
Report an Issue

Advertising principles and problems / [by] Charles J. Dirksen [and] Arthur Kroeger

Author:
Dirksen, Charles J.
Published:
Homewood, Ill. : R. D. Irwin, 1973.
Edition:
4th ed.
Physical Description:
xiii, 655 pages : illustrations ; 24 cm
Additional Creators:
Kroeger, Arthur, 1908-1998

Availability

Browse Nearby on Shelf
I Want It

Finding items...

Subject(s):
ISBN:
0256014027
Note:
Beginning with the 5th ed. (1977) published under title: Advertising principles, problems, and cases.
Bibliography Note:
Bibliography: pages 637-640.
View MARC record | catkey: 1127828