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Actions for Marksim : a marketing decision simulation
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Marksim : a marketing decision simulation / by Paul S. Greenlaw and Fred W. Kniffin
Author
Greenlaw, Paul S., 1930-2005
Published
Scranton : International Textbook Co., [1964]
Physical Description
x, 195 pages : illustrations ; 28 cm.
Additional Creators
Kniffin, Fred W.
Full Text available online
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Finding items...
Series
International's series in marketing
Subject(s)
Marketing research
Simulation methods
Management games
Collection
Penn State University Archives Book and Serial Collection.
View MARC record
| catkey: 1128189