Neuromarketing [videorecording] : programming the brain to buy / Films Media Group
- Underhand Tactics: Investigating Corporate Culture
- "More companies are turning to neuromarketing, which involves studying the human brain and how a consumer's neural pathways might respond to certain stimuli. The goal is to sell products by bypassing our higher reasoning and even our emotional judgement. But is exploiting the way we're wired legitimate marketing, or is it closer to Orwellian psychological manipulation?"--Container.
- Distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
- Includes public performance rights.
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