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Personal branding in one hour for lawyers / Katy Goshtasbi

Author
Goshtasbi, Katy
Published
Chicago, Illinois : ABA Law Practice Division, The Business of Practicing Law, [2013]
Physical Description
x, 98 pages : 1 illustration ; 22 cm
Additional Creators
American Bar Association. Section of Law Practice Management

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Contents
What is personal branding? -- Why does your personal brand matter? -- Is your personal brand happy? -- Unique selling proposition : what sets you apart from other lawyers -- Visual branding -- Marketing materials -- Networking your personal brand -- Communication and your personal brand.
Subject(s)
ISBN
9781627221597
162722159X
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 11339224