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Persuasibility effectiveness of the operational and socio-psychological advertising appeals for a selected group of college women
Author
Boehme, Linda Carolyn, 1942-
Published
[Place of publication not identified] : [publisher not identified], 1966.
Physical Description
110 leaves
Full Text available online
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Graduate Program
Clothing and Textiles
Dissertation Note
M.S. Pennsylvania State University.
View MARC record
| catkey: 115050