Preface -- Introduction -- 1. Truth, TRUTH, and 'Truth' -- 2. The golden age of primitivism -- 3. A two-pronged theory of truth -- 4. Metaphysical deflationism -- 5. Conceptual primitivism: treadmills and omnipresence -- 6. Conceptual primitivism: open questions, foundations, and logical apparatus -- 7. Tarski and primitivism -- 8. Primitive truth at work -- 9. Primitivism and the liar -- Conclusion.