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Strategy in advertising
Author
Bogart, Leo
Published
New York : Harcourt, Brace & World, [1967]
Physical Description
ix, 336 pages : illustrations ; 24 cm.
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Series
Harbrace series in business and economics
Subject(s)
Advertising
Bibliography Note
"Bibliography, a guide to further reading and inquiry" : pages 322-327. Bibliographical footnotes.
View MARC record
| catkey: 1157042
