The la$t market [electronic resource] / directed by Shuchen Tan ; VPRO
- Additional Titles
- Last market [electronic resource]
- Published
- Brooklyn, Ny : First Run/Icarus Films, [2007?]
- Physical Description
- 1 streaming video file (48 min.) : sound, color
- Additional Creators
- Tan, Shuchen, Prahalad, C. K., VPRO, and First Run/Icarus Films
Access Online
- Language Note
- Interviews predominantly in English. Some dialogue in other languages with English subtitles.
- Restrictions on Access
- Remote access restricted to authorized users.
- Summary
- A look at the pros and cons of marketing to the developing world, whose 5 billion inhabitants may be individually impoverished but still hold great collective wealth. Includes a detailed look at marketing efforts by the Dutch multinational corporation Philips in India, and an interview with C.K. Prahalad, professor of corporate strategy at the University of Michigan.
- Subject(s)
- Note
- Originally produced as a motion picture in 2007.
Title from title frames.
AVAILABLE ONLINE TO AUTHORIZED PSU USERS. - Creation/Production Credits Note
- Camera, Niels van 't Hoff ; editor, Rinze Schuurman.
- Technical Details
- Mode of access: World Wide Web.
System requirements: Microsoft Internet Explorer 8.0 or higher; Firefox 4.0 or higher; Flash or HTML5 player.
View MARC record | catkey: 11574780