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Cases in marketing strategy / [by] Richard M. Clewett, Ralph Westfall [and] Harper W. Boyd, Jr.

Author:: Boyd, Harper W.
Published:: Homewood, Ill. : R.D. Irwin, [1964]
Copyright Date:: [©1964]
Edition:: Rev. ed.
Physical Description:: xi,324 pages : illustrations,diagrams,tables ; 24 cm
Additional Creators:: Clewett, Richard M. and Westfall, Ralph Libby, 1917-

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Subject(s):

Marketing—Case studies

Note:

First ed., 1958, by Harper W. Boyd, Jr., Richard M. Clewett and Ralph Westfall.

View MARC record | catkey: 1171414