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Competitive marketing : a strategic approach / John O'Shaughnessy

Author: O'Shaughnessy, John, 1927-2023
Published: Boston : Unwin Hyman, 1988.
Edition: 2nd ed.
Physical Description: 460 pages : illustrations ; 24 cm

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Subject(s)

Marketing—Management

ISBN

0044451172 (alk. paper)

Note

Includes indexes.

Bibliography Note

Bibliography: pages 433-449.

View MARC record | catkey: 1172607