Preface -- Introduction -- Situating rhetoric in cultural discourses -- Cultural frames : loci of intercultural communication asynchrony in a CBS 60 minutes news segment -- Rhetoric of cultural values -- Meta-commentary : a cultural way of talking in a Jewish community -- The rhetorical means for interpersonal interaction : optimal forms of communicative conduct in Britain -- Taking the collegial out of educational communication : tracking change in organizational culture with the introduction of a new instrument for communication -- Conclusion: cultural rhetoric -- References.
