Rule 1: Stop keeping everything forever -- Rule 2: Clean up the past to gain business efficiency -- Rule 3: Keep only what you can access and be sure you can access what you keep -- Rule 4: Create an enterprise-wide information governance team -- Rule 5: Strive for reasonableness, not perfection -- Rule 6: Policy must come before technology -- Rule 7: Don't expect to totally control your cloud provider -- Rule 8: Manage information from creation to disposal using big bucket rules -- Rule 9: Automate information management and take the responsibility away from employees -- Rule 10: Don't live in fear of discovery - be prepared with a discovery response plan.