Email RIS file
Bookmark
Report an Issue

Advertising layout. Part 1 [electronic resource] : space allocations / produced by D.E. Visuals

Published
Sunrise, FL : D.E. Visuals, 2011.
Physical Description
1 streaming video file (20 min.).
Additional Creators
D.E. Visuals (Firm)
Access Online

Availability

I Want It
I Want It

Finding items...

Series
Language Note
This edition in English.
Summary
Excellent for any course in advertising, advertising creative, or graphic design. Suggests the proper space allocation for the illustration, headline, copy and logo. Discusses whether to use a photograph or original art for the illustration. Covers headline issues such as overprinting, reverse type and typefaces. Shows examples of the optical enter, symmetrical and asymmetrical balance and the Kodak 'rule of thirds.' Covers the layout techniques of vertical half, horizontal half, corner half, white space, bleed, and borders. Concludes with a discussion and examples of 'simplicity', 'unity' and 'harmony' in layout design.
Subject(s)
Duration
["00:19:34"]
Note
Title from resource description page (viewed Mar. 12, 2014).
AVAILABLE ONLINE TO AUTHORIZED PSU USERS.
Other Forms
Previously released as DVD.
Reproduction Note
Electronic reproduction. Alexandria, VA : Alexander Street Press, 2013. (Global business and economics in video). Available via World Wide Web.
View MARC record | catkey: 11955401