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Marketing management in action / [by] Victor P. Buell

Author:: Buell, Victor P.
Published:: New York : McGraw-Hill, [1966]
Physical Description:: xii,340 pages ; 24 cm.

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Series:

McGraw-Hill series in marketing and advertising

Subject(s):

Marketing—Management

Bibliography Note:

Bibliography: pages 329-333.

View MARC record | catkey: 1200237