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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit
Author
Schiffman, Leon G.
Published
Upper Saddle River, N.J. : Pearson Education/Prentice Hall, [2010]
Copyright Date
©2010
Edition
10th ed.
Physical Description
xviii, 518 pages, 55 unnumbered pages : illustrations (some color) ; 29 cm
Additional Creators
Kanuk, Leslie Lazar
and
Wisenblit, Joseph
Full Text available online
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Subject(s)
Consumer behavior
Motivation research (Marketing)
ISBN
9780135053010
0135053013
Bibliography Note
Includes bibliographical references and indexes.
View MARC record
| catkey: 12132671