The global manager : contemporary issues and corporate responses / Otto Lerbinger, professor emeritus, Boston University, USA
- Lerbinger, Otto
- Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2013.
- Physical Description:
- x, 369 pages ; 24 cm
- Machine generated contents note: pt. 1 Multinationals engage players in the global arena -- 1.Globalization creates need for global managers -- 2.Building sound relationships with global players -- pt. 2 Contemporary issues -- Section a Economic issues -- 3.Resistance to globalization and resurgent nationalism -- 4.Economic development: reducing world poverty -- 5.Replenishing, upgrading, and managing human resources -- Section b Socio-political and cultural issues -- 6.Religious tensions: understanding islam -- 7.Threats to nation brands: cases of China and the United States -- 8.Corporate responsibility for human rights -- Section c Physical and technological issues -- 9.Sustainability: the physical world under pressure -- 10.Debate over climate change -- 11.Technology and intellectual property rights -- pt. 3 Corporate responses -- 12.Diplomatic communication and public relations -- 13.Global marketing communication -- 14.Government affairs, negotiations, and lobbying -- pt. 4 Corporate governance: direction and guiding values -- 15.Achieving global corporate citizenship -- 16.Integrating public interest values in corporate governance.
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