Actions for Mobile for good : a how-to fundraising guide for nonprofits

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Mobile for good : a how-to fundraising guide for nonprofits / Heather Mansfield

Author
Mansfield, Heather
Published
New York : McGraw-Hill Education, [2014]
Physical Description
ix, 244 pages ; 24 cm

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Contents
Pt. 1: Create and implement a mobile and social fundraising strategy: Nonprofit technology and fundraising -- Get organized -- Websites -- Email communications -- Online fundraising -- Mobile fundraising -- Pt. 2: Create and maintain a mobile and social media content strategy: Multichannel communications and fundraising -- Content creation and integration -- Pt. 3: Using mobile and social networks to distribute content: Facebook -- Twitter -- Google+ -- Linkedin -- YouTube -- Pinterest, Instagram, and Tumblr -- Pt. 4: Mobile and social media campaigns for the advanced nonprofit: Real-time communications and fundraising -- New media managers.
Subject(s)
ISBN
9780071825467 (alk. paper)
0071825460 (alk. paper)
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 12137228