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Advertising research / by Neil Holbert

Author:: Holbert, Neil, 1931-
Published:: Chicago : American Marketing Association, [1975]
Copyright Date:: ©1975
Physical Description:: 17 pages ; 23 cm.

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Series:

Ameraican Marketing Association monograph series ; 1

Subject(s):

Advertising—Research

ISBN:

087757068X

View MARC record | catkey: 1234713