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Essentials of business research : a guide to doing your research project / Jonathan Wilson

Author
Wilson, Jonathan
Published
Los Angeles : SAGE, 2014.
Edition
2nd edition.
Physical Description
xxii, 352 pages ; 24 cm

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Contents
An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
Subject(s)
ISBN
9781446257326 (hbk.)
1446257320 (hbk.)
1446257339 (pbk.)
9781446257333 (pbk.)
Note
Previous edition: 2010.
Includes Internet access.
AUTH: ANGLIA RUSKIN UNIVERSITY. TEXTBOOK--INTRO. UNDERGRAD. INCLUDES ONLINE RESOURCES.
Bibliography Note
Includes bibliographical references and index.
Source of Acquisition
Purchased with funds from the James and Joyce Gettys Libraries Endowment in the Math Library and in the School of Information Sciences and Technology; 2013.
Endowment Note
James and Joyce Gettys Libraries Endowment in the Math Library and in the School of Information Sciences and Technology
View MARC record | catkey: 12554663