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The power of customer misbehavior : drive growth and innovation by learning from your customers / Michael Fisher, Martin Abbott, Kalle Lyytinen
Author:
Lyytinen, Kalle, 1953-
Published:
Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2014.
Physical Description:
vii, 192 pages : illustrations ; 23 cm
Additional Creators:
Fisher, Michael, 1968-
and
Abbott, Martin, 1967-
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Contents:
Why is viral growth important? -- Technological factors -- The viral model -- The concept of self-identity -- Identity and self verification -- Seeing and being seen -- Getting it right -- Getting it wrong -- Conclusion.
Subject(s):
Consumer behavior
Marketing
Customer relations
—
Management
ISBN:
9781137348913 (alk. paper)
1137348917 (alk. paper)
Bibliography Note:
Includes bibliographical references (pages 162-184) and index.
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| catkey: 12557117