Preface -- Social networking in public libraries -- What constitutes success? -- The big and little picture -- Facebook success and strategies -- Twitter and two-network success and strategies -- Finding the libraries and other issues -- State by state -- The changing picture and closing thoughts.
Summary
Offers an in-depth look at how a large variety of public libraries are using social networks. Examining nearly 6,000 libraries across the U.S., Craword shows how these networks are active and effective in quite different ways and gives libraries guidelines to set social networking goals and conduct ongoing evaluation.