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Multinational marketing management : cases and readings / [compiled by] Robert D. Buzzell, John A. Quelch
Published
Reading, Mass. : Addison-Wesley, [1988]
Copyright Date
©1988
Physical Description
x, 500 pages : illustrations ; 24 cm
Additional Creators
Buzzell, Robert D. (Robert Dow), 1933-
and
Quelch, John A.
Full Text available online
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Subject(s)
Export marketing
—
Management
ISBN
0201079968 (pbk.)
Note
Includes index.
Bibliography Note
Bibliography: pages 499-500.
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| catkey: 1263778