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Marketing / [by] Theodore N. Beckman [and] William R. Davidson

Author
Beckman, Theodore N., 1894-
Published
New York : Ronald Press Co., [1962]
Edition
7th ed.
Physical Description
873 pages : illustrations ; 24 cm
Additional Creators
Davidson, William R.

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Subject(s)
Related Titles
Principles of marketing
Note
Previous editons, by Harold H. Maynord and others, published under title: Principles of marketing.
Bibliography Note
Includes bibliography.
View MARC record | catkey: 1273306