Connecting events to advertising : narrative strategies and dirty logics in Super Bowl commercials / Lawrence A. Wenner -- Football fandom in late modernity : alternative spaces and places of consumption / Mark Turner -- Debating with fists : professional wrestling : sport, spectacle and violent drama / Daniel Schulze -- A glamorous and high-tech global spectacle of speed : Formula One motor racing as mediated, global and corporate spectacle / Damion Sturm -- Broadcasting from a neutral corner? : an analysis of the mainstream media's representation of women's boxing at the London 2012 Olympic Games / Rebecca Finkel -- Sport, broadcasting and cultural citizenship in Singapore / Donna Wong -- Turkish football, match-fixing and the fan's media : a case study of Fenerbahçe fans / Daghan Irak -- The Gaelic Athletic Association and London's Irish diaspora / Frances Harkin -- Kabbadi tournaments : patriarchal spaces and women's rejection of the masculine field / Harpreet Bains -- Shades of Basqueness : football, politics and ethnicity in the Basque Country / Jim O'Brien -- Local identity and local events : a case study of cheese rolling in Gloucestershire / Andrew Bradley -- Sports mega-events and Islam : an introduction / Karl Russell, Noelle O'Connor, Katherine Dashper and Thomas Fletcher -- Knowing the rules and understanding the score : the 2010 FIFA Football World Cup in South Africa / Suzanne Dowse -- London 2012 : the rings of exclusion / Iain Lindsay -- This is only the beginning / Katherine Dashper, Thomas Fletcher and Nicola McCullough.
Summary
"This innovative volume moves beyond existing operational approaches to events studies by exploring sports events as social, cultural, political, and mediatised phenomena. The core themes of consumption, media technologies, representation, identities and culture are discussed to offer new insight into how sports events contribute to generation of individual and shared meaning over personal, community and national identities as well as the issues of conflict and power associated with these. The book takes a multi-disciplinary approach with contributions from areas including sports studies, media studies, sociology, cultural studies, communications, politics, tourism and gender studies"--
