Social, cultural and economic impacts of wine in New Zealand. / Peter Howland
- Howland, Peter, 1961-
- New York : Routledge, 
- Physical Description:
- xiv, 260 pages ; 24 cm.
- Routledge studies of gastronomy, food and drink
- Machine generated contents note: 1.From `civilizing' Maori to fruit-driven exuberance: an introduction to wine in New Zealand / Peter J. Howland -- pt. I Production -- 2.Boutiques and behemoths: the transformation of the New Zealand wine industry 1990--2012 / Warwick Murray -- 3.Finding a place for New Zealand wine: terroir and regional denominations / Warwick Murray -- 4.New Zealand wine and environmental sustainability / Tim Baird -- 5.Working the vines: ni-Vanuatu labour, Central Otago Pinot, and economic development in Vanuatu / Rochelle Bailey -- 6.Beyond the flawed narratives of a crisis of oversupply: a conceptual fix for New Zealand wine / Nicolas Lewis -- pt. II Promotion -- 7.Brand New Zealand wine: architecture, positioning and vulnerability in the global marketplace / Tim Baird -- 8.What's in a name? Labels and branding in the New Zealand wine industry / Glenn Banks -- 9.Wine and architecture -- structure and elegance / David Kernohan -- pt. III Consumption -- 10.Wine consumption and behaviour in New Zealand / Tim Baird -- 11.Wines of distinction: from elite refinement to reflexive democratization / Peter J. Howland -- 12.Between the vines: wine tourism in New Zealand / C. Michael Hall -- pt. IV Place studies -- 13.Waiheke Island / Nicolas Lewis -- 14.Martinborough: a tourist idyll / Peter J. Howland -- 15.Waipara / Warwick Murray.
- 9780415639798 (hardback) and 0415639794 (hardback)
- Bibliography Note:
- Includes bibliographical references. and Includes bibliographical references and index.
View MARC record | catkey: 12962144