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Advertising media planning / Jack Z. Sissors, Jim Surmanek

Author:: Sissors, Jack Zanville, 1919-
Published:: Lincolnwood, Ill. : NTC Business Books, [1982]
Copyright Date:: ©1982
Edition:: 2nd ed.
Physical Description:: ix, 445 pages : illustrations ; 24 cm
Additional Creators:: Surmanek, Jim

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Subject(s):

Advertising media planning

Bibliography Note:

Includes bibliographies and index.

View MARC record | catkey: 1315031