Actions for Serving online customers : lessons for libraries from the business world

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Serving online customers : lessons for libraries from the business world / Donald A. Barclay

Author
Barclay, Donald A.
Published
Lanham, Maryland : Rowman & Littlefield, [2014]
Physical Description
vii, 223 pages ; 24 cm

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Contents
Living in the market : libraries and businesses -- What librarians can learn from the business literature -- Unlikely sources : what librarians can learn from the shady side of the Web -- Understanding the self-service experience in the online environment -- Services for remote users : librarians in search of a niche -- Online education : will the twenty-first century library be on board? -- Designing websites : trust and flow -- Artificial intelligence in the library : the time is some day (maybe) -- Assessment in the online environment : an unmet challenge.
Subject(s)
ISBN
9780810893177 (cloth : alk. paper)
0810893177 (cloth : alk. paper)
9780810887329 (pbk. : alk. paper)
0810887320 (pbk. : alk. paper)
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 13220780