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From low cost to global leadership [electronic resource] : Computime (Hong Kong) leads through innovation / Robert C. Wolcott and Michael J. Lippitz

Author
Wolcott, Robert C.
Published
Evanston, IL : Kellogg School of Management, [2008]
Copyright Date
©2008
Physical Description
1 online resource (14 pages) : illustrations
Additional Creators
Lippitz, Michael J. and Kellogg School of Management
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Series
Language Note
This edition in English.
Summary
The case describes the evolution between 1999 and 2008 of a family-owned contract manufacturing company into a publicly traded, US$400 million global firm. The son of the founder, Bernie Auyung, assumed the CEO position with the company during this period and has worked with his father to build a broader, professional management team. In the process the company has applied a range of leading-edge innovation management and strategy tools that put it far ahead of most Chinese peer companies. Computime provides an exceptional model for other companies in developing countries looking to evolve from a low-cost competitor into a global leading company with its own technologies and brands. Students are asked to assume Bernie's role and suggest the path forward. The teaching note describes what the team actually did, and addresses the questions raised at the end of the case.
Subject(s)
Note
Title from resource description page (viewed July 24, 2014).
HBS number: KEL340.
Case number: 5-208-254.
AVAILABLE ONLINE TO AUTHORIZED PSU USERS.
Reproduction Note
Electronic reproduction. Alexandria, VA : Alexander Street Press, 2014. (International business online (text)). Available via World Wide Web.
View MARC record | catkey: 13593950