Advertising heavy spending tests : the state of the art, design issues and answers, related media scheduling strategies : transcript proceedings : an Advertising Research Foundation Key Issues Workshop, the New York Hilton, April 19, 1985

Conference Author:: Advertising Research Foundation Key Issues Workshop (1985 : New York, N.Y)
Published:: New York, NY (3 E. 54th St., New York 10022-3180) : The Foundation, [1985]
Copyright Date:: ©1985
Physical Description:: 141 pages : illustrations ; 28 cm

Finding items...

Subject(s):

Action Note:

committed to retain 20170930 20430101 HathiTrust https://www.hathitrust.org/shared_print_program

View MARC record | catkey: 1389594