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Religion as brands : new perspectives on the marketization of religion and spirituality / edited by Jean-Claude Usunier (Université de Lausanne, Switzerland), Jörg Stolz (Université de Lausanne, Switzerland).

Published
Burlington, VT : Ashgate, 2014.
Physical Description
xix, 256 pages : illustrations ; 24 cm.
Additional Creators
Usunier, Jean-Claude and Stolz, Jörg

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Contents
Machine generated contents note: pt. I INTRODUCTION -- 1. Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality / Jean-Claude Usunier -- 2. "9591": The Global Commoditization of Religions through GATS, WTO, and Marketing Practices / Jean-Claude Usunier -- pt. II MARKETING AND BRANDING RELIGION AND SPIRITUALITY -- 3. The International Christian Fellowship (ICF): A Sociological Analysis of Religious Event Management / Olivier Favre -- 4. Branding, Music, and Religion: Standardization and Adaptation in the Experience of the "Hillsong Sound" / Thomas Wagner -- 5. The Marketing of Spiritual Services and the Role of the Religious Entrepreneur / Markus Hero -- 6. Non-fortuitous Limits to the Concept of Branding in the Popularizing of "Justly Balanced Islam" in France / Jason Dean. and 7. Healing by Islam: Adoption of a Prophetic Rite -- roqya -- by Salafists in France and Belgium / Hanifa Touag -- pt. III RELIGIOUS AND SPIRITUAL CONSUMING -- 8. Adding Imaginative Value: Religion, Marketing, and the Commodification of Social Action / Jochen Hirschle -- 9. Is There Such a Thing as Religious Brand Loyalty? / Haytham Siala -- 10. How Religious Affiliation Grouping Influences Sustainable Consumer Behavior Findings / Elizabeth Stickel-Minton -- pt. IV ECONOMIC ANALYSES OF RELIGIOUS PHENOMENA -- 11. Sources of Religious Pluralism: Revisiting the Relationship between Pluralism and Participation / Christopher P. Scheitle -- 12. Authority and Freedom: Economics and Secularization / Steve Bruce -- 13. The "Business Model" of the Temple of Jerusalem: Jewish Monotheism as a Unique Selling Proposition / Philippe Simonnot.
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ISBN
9781409467557 (hardcover : alk. paper)
1409467554 (hardcover : alk. paper)
Bibliography Note
Includes bibliographical references (pages 219-244) and index.
View MARC record | catkey: 14040455