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Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / edited by Leroy Robinson, Jr.

Author
Robinson, Jr., Leroy
Published
Cham : Springer International Publishing : Imprint: Springer, 2015.
Physical Description
XLIII, 241 pages : online resource
Additional Creators
SpringerLink (Online service)
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Series
Summary
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, Maryland.
Subject(s)
ISBN
9783319108643
Digital File Characteristics
text file PDF
Note
AVAILABLE ONLINE TO AUTHORIZED PSU USERS.
Part Of
Springer eBooks
View MARC record | catkey: 14086309