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The marketing of nations : a strategic approach to building national wealth / Philip Kotler, Somkid Jatusripitak, Suvit Maesincee

Author
Kotler, Philip
Published
New York : Free Press, [1997]
Copyright Date
©1997
Physical Description
xi, 451 pages : illustrations ; 25 cm
Additional Creators
Somkid Jatusripitak and Suvit Maesincee, 1961-

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Subject(s)
ISBN
068483488X
Bibliography Note
Includes bibliographical references (pages 395-428) and index.
View MARC record | catkey: 1410828