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Advertising and society : an introduction / edited by Carol J. Pardun

Published
Chichester, West Sussex : John Wiley & Sons Ltd, 2014.
Edition
Second edition.
Physical Description
288 pages : illustrations ; 23 cm
Additional Creators
Pardun, Carol J.

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Contents
Machine generated contents note: 1.Introduction: Why Does Everyone Have an Opinion about Advertising? / Carol J. Pardun -- pt. I Enduring Issues -- 2.The Economic Impact of Advertising -- Argument / C. Ann Hollifield -- Advertising lowers prices for consumers -- Counterargument / Penny Abernethy -- Advertising makes products more expensive -- 3.Advertising to Children -- Argument / J. Walker Smith -- Children are smarter than we think. Let's respect them as the consumers they are! -- Counterargument / Dan Panici -- Children need more protection from advertising! -- 4.Political Advertising -- Argument / Anne Johnston -- What's so positive about negative advertising? -- Counterargument / Albert R. Tims -- Why negative political, advertising is bad advertising -- 5.Tobacco Advertising -- Argument / R. Michael Hoefges -- The strong First Amendment right to promote lawful products -- Counterargument / Timothy Dewhirst -- Rationales for the regulation of tobacco advertising and promotion -- 6.Alcohol Advertising -- Argument / Jon P. Nelson -- Not so fast! Evidence-informed alcohol policy requires a balanced review of advertising studies -- Counterargument / Esther Thorson -- Abandonment of alcohol advertising regulation carries a high social cost -- 7.Sex in Advertising -- Argument / Tom Reichert -- Sex in advertising: No crime here! -- Counterargument / Kathy Roberts Forde -- Using sex in advertising is never a good idea -- 8.Stereotypes, in Advertising -- Argument / Jane Marcellus -- What's the harm in advertising stereotypes? -- Counterargument / Margaret Morrison -- Stereotypes are a necessary and appropriate strategy for advertising -- pt. II Emerging Issues -- 9.Direct-to-Consumer Pharmaceutical, Advertising -- Argument / Beth E. Barnes -- Doctor knows best: Why DTC advertising of prescription medications is bad for patients -- Counterargument / Charles R. Taylor -- Pharmaceutical DTC advertising provides valuable information to. health-care consumers -- Counterargument / Wan Seop Jung -- Feel empowered! Enhanced health knowledge! -- 10.Hyper-Niche Markets and Advertising -- Argument / Joe Bob Hester -- Hyper-targeted and social: Why Facebook advertising may be advertising at its best -- Counterargument / Tom Weir -- Today is the new 1984: Big Brother is not only watching you - he is selling to you -- 11.Advertising and Product Placement in Entertainment Media -- Argument / Geah Pressgrove -- Product placement is simply good advertising strategy -- Counterargument / Kathy Brittain Richardson -- Placing products in entertainment media does not enhance the media experience -- 12.Advertising in Previously Hands-Off Journalistic Environments -- Argument / Beth E. Barnes -- This is news? Maybe not, but that's okay! -- Counterargument / Charles Bierbauer -- Advertising in strong journalistic environments is never a good idea -- 13.Advergames -- Argument / James D. Ivory -- Food and beverage advergames are playing with children's health -- Counterargument / Saleem Alhabash -- Evidence of advergame effectiveness -- 14.Advertising and Sporting Events -- Argument / Erin Whiteside -- Advertising unhealthy products during sporting events makes sense as an advertising strategy -- Counterargument / Marie Hardin -- Sporting events and advertising products are contrary to athletes'- lifestyles: The consequences of mixed messages -- 15.Advertising to Captive Audiences -- Argument / Angelina G. Close -- Why advertising is acceptable (almost) everywhere -- Counterargument / Charles Pearce -- Who wants to be held captive by advertisers? Not me! -- 16.Advertising atid Social Responsibility -- Argument / Debra Merskin -- Companies are wise and ethical to use, "social responsibility" as a creative strategy -- Counterargument / Peggy Kreshel -- Cause-related marketing as a business strategy is ethically flawed.
Subject(s)
ISBN
0470673095 (pbk.)
9780470673096 (pbk.)
1118587766 (electronic bk.)
9781118587768 (electronic bk.)
Bibliography Note
Includes bibliographical references and index.
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