Marketing and managing special events / by Ken Cicora

Author:: Cicora, Ken
Published:: Manhattan, Kan. : LERN, [1990]
Copyright Date:: [©1990]
Physical Description:: 99 leaves : illustrations ; 29 cm.

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Series:

Research report ; no. 125

Subject(s):

Festivals—Management
Special events—Marketing

ISBN:

0914951483

Bibliography Note:

Includes bibliographical references (leaf 44).

View MARC record | catkey: 1418071