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Introduction to advertising & promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

Author
Belch, George E. (George Edward), 1951-
Published
Homewood, IL : Irwin, [1993]
Copyright Date
©1993
Edition
2nd ed.
Physical Description
1 volume (various pagings) : illustrations (some color) ; 29 cm
Additional Creators
Belch, Michael A.

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Subject(s)
ISBN
0256105162
0256108250 (International student ed.)
025613443X
Related Titles
Introduction to advertising and promotion
Bibliography Note
Includes bibliographical references and indexes.
View MARC record | catkey: 1432554