Actions for Creative applications [electronic resource] : sensory techniques used in conducting packaging research with consumers

Email RIS file
Bookmark
Report an Issue

Creative applications [electronic resource] : sensory techniques used in conducting packaging research with consumers / Ayn Gelinas, editor

Conference Author
Symposium on Creative Applications, Sensory Techniques Used in Conducting Packaging Research with Consumers (1994 : Montréal, Québec)
Additional Titles
Sensory techniques used in conducting packaging research with consumers
Published
West Conshohocken, Pa. : ASTM International, [1996]
Copyright Date
©1996
Physical Description
[iv], vii, 1 unnumbered page, 3-71 pages : illustrations, charts, diagrams, tables
Additional Creators
Gelinas, Ayn, 1950-, ASTM International, and ASTM Committee E-18 on Sensory Evaluation of Materials and Products
Access Online

Availability

I Want It
I Want It

Finding items...

Series
Contents
Machine generated contents note: Effects of Food Label Health and Nutrition Claims on Consumer Perceptions / Michael J. Corney / Sylvie Issanchou / Richard Shepherd / Beatrice Daillant / Chaya Nanayakkara / Katie Griffin -- Consumer Use of Package Directions of Varying Formats for Familiar and Unfamiliar Food Products / Mary G. Hollingsworth / Delores H. Chambers / Edgar Chambers IV / Petros A. Levis -- A Novel Method for the Measurement of Noticeability of Package Information / Paul Buckley -- Incorporating Consumer Feedback into Package Description and Presentation: Multi-Media Approach Techniques / Neil Tamber / Bert Krieger / Howard Moskowitz -- Perceiving What Package Designs Express: A Multisensory Exploratory Study Using Creative Writing Measurement Techniques / Gina Colarelli O'Connor / Jeffrey F. Durgee.
Subject(s)
ISBN
9780803120389
0803120389
Note
"ASTM Publication Code Number (PCN): 04-013160-36."
AVAILABLE ONLINE TO AUTHORIZED PSU USERS.
Bibliography Note
Includes bibliographical references and indexes.
Reproduction Note
Electronic reproduction. W. Conshohocken, Pa. : ASTM International, 2011. Mode of access: World Wide Web. System requirements: Web browser. Access may be restricted to users at subscribing institutions.
View MARC record | catkey: 14375074