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Focus groups [electronic resource] : theory and practice / David W. Stewart, Prem N. Shamdasani, Dennis W. Rook

Author
Stewart, David W.
Published
Thousand Oaks, Calif. ; London : SAGE, [2007]
Copyright Date
©2007
Edition
2nd ed.
Physical Description
1 online resource (xii, 188 pages) : illustrations
Additional Creators
Shamdasani, Prem N. and Rook, Dennis W.
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Series
Summary
Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory.
Subject(s)
ISBN
9781412991841 (ebook)
Note
AVAILABLE ONLINE TO AUTHORIZED PSU USERS.
Bibliography Note
Includes bibliographical references and index.
View MARC record | catkey: 14468176