Actions for The value of customer preference [electronic resource].

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The value of customer preference [electronic resource].

Published
Oak Ridge, Tenn. : Distributed by the Office of Scientific and Technical Information, U.S. Dept. of Energy, 1996.
Physical Description
pages 47-50 : digital, PDF file
Additional Creators
United States. Department of Energy. Office of Scientific and Technical Information
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Summary
Customer preference (CP), or green pricing, may be the financial hedge for electric supply industry integration of photovoltaics. CP is currently defined as a voluntary contribution for energy generated with renewable resources. Several utilities have examined the CP financing of renewables through experimental or implemented programs and market research. This paper first expands the concept of customer preference to include both voluntary and involuntary customer contributions. It then categorizes the features of existing and proposed CP programs. The connections between these features and market research and marketing strategies for new product development from a competitive industry are analyzed.
Report Numbers
E 1.99:nrel/tp--410-21091
E 1.99: conf-960513--
conf-960513--
nrel/tp--410-21091
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Note
Published through SciTech Connect.
05/01/1996.
"nrel/tp--410-21091"
" conf-960513--"
"DE96007880"
25. photovoltaic solar energy conference, Washington, DC (United States), 13-17 May 1996.
Houston, A.; Herig, C.
National Renewable Energy Lab., Golden, CO (United States)
View MARC record | catkey: 14796293