How to develop successful new products / Jerry Patrick

Author:: Patrick, Jerry
Published:: Lincolnwood, Ill. : NTC Business Books ; Chicago : American Marketing Association, [1997]
Copyright Date:: ©1997
Physical Description:: viii, 214 pages : illustrations ; 24 cm

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ISBN:

0844236624

Bibliography Note:

Includes bibliographical references (pages 197-200) and index.

View MARC record | catkey: 1503151