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Marketing channels : infomercials, and the future of televised marketing / Craig Robert Evans

Author: Evans, Craig Robert
Published: Englewood Cliffs, N.J. : Prentice Hall, [1994]
Copyright Date: ©1994
Physical Description: xxv, 308 pages : illustrations ; 24 cm

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ISBN

0130751510

Bibliography Note

Includes bibliographical references (pages 289-290) and index.

View MARC record | catkey: 1517961