Advertising diversity : ad agencies and the creation of Asian American consumers / Shalini Shankar

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Contents:

The pitch -- Account planning -- Creative -- Account services -- Production and media -- Audience testing.

Subject(s):

ISBN:

9780822358640 (hardcover : alk. paper)
0822358646 (hardcover : alk. paper)
9780822358770 (pbk. : alk. paper)
0822358778 (pbk. : alk. paper)

Bibliography Note:

Includes bibliographical references and index.

Source of Acquisition:

Purchased with funds from the Class of 1936 Endowed Library Fund; 2014

Endowment Note:

Class of 1936 Endowed Library Fund

View MARC record | catkey: 15193535