Actions for Online Political Communication [electronic resource] : How to Use the Web to Build Consensus and Boost Participation

Email RIS file
Bookmark
Report an Issue

Online Political Communication [electronic resource] : How to Use the Web to Build Consensus and Boost Participation / by Gianluca Giansante

Author
Giansante, Gianluca
Published
Cham : Springer International Publishing : Imprint: Springer, 2015.
Physical Description
XV, 188 pages 28 illustrations, 20 illustrations in color : online resource
Additional Creators
SpringerLink (Online service)
Access Online

Availability

I Want It
I Want It

Finding items...

Contents
Foreword -- 1 Introduction -- 2 How Politics Change on the Web -- 3 Building an Online Communication Strategy -- 4 Online Communication Tools -- 5 Producing Content That Creates Participation and Consensus.
Summary
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
Subject(s)
ISBN
9783319176178
Digital File Characteristics
text file PDF
Note
AVAILABLE ONLINE TO AUTHORIZED PSU USERS.
Part Of
Springer eBooks
View MARC record | catkey: 15200290